Phoebe Hilliard

​Writing & Publications 

• I wrote and managed a student-led blog for the University of Central Oklahoma’s College of Fine Arts and Design, creating content that highlighted student experiences and departmental news. I also co-authored press releases for the NAACP’s signature events, including the Mr. and Miss NAACP Competition and Gala, ensuring professional and engaging communication. Additionally, I generated captions and bios for the NAACP’s social media platforms—Instagram, Facebook, and GroupMe—maintaining consistent voice and messaging across all channels.

 

Account Management 

• I produced and edited videos for the University of Central Oklahoma’s Student Engagement Instagram account and stories, helping to enhance student outreach and visibility. I developed media plans and content schedules for multiple organizations, including the College of Fine Arts and Design, the NAACP, and Student Engagement. My role also involved running monthly analytics across various social media platforms to monitor engagement and growth. Additionally, I collaborated closely with the NAACP’s Events Director to design graphics and develop cohesive branding strategies for campus initiatives.

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Content Creation and Social Media Production

• I was part of UCO's Broncho Bunch, where I brainstormed and produced branded content that followed university guidelines while promoting student life and activities. I would work with the Communications and Student Life departments to create media plans and content layouts to be executed by specific deadlines. Understanding brand voices and target audiences of enrolled and potential students was always in mind. 

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Campaign Planning and Execution 

• I worked as a Media Marketing Intern at the Oklahoma City Thunder, where I was able to gain and expand my experience involving campaign planning, media plans, targeting audiences, and execution. I was also able to write radio reads and captions from multiple media platforms, including X (Twitter), Facebook, Instagram, and Google Ads. I was a part of the 2026 American Advertising Federation competition, where I was on the Digital Media and Tactics team, where we came up with campaign ideas for that year's client, the NFL, and was able to communicate across multiple teams to reach a common ground on the tactics and execution of the events and media plans.